As a new startup, we often get asked who our competitors are and what makes us any different to them, and for good reason.

In this crazy, exploding 2025 marketplace consisting of 4 options for organisations to choose from when it comes to their employer branding video content creation, what could Inside Edge possibly offer that contributes anything of real value or innovation? 

Great question! It’s been a long journey of some serious soul searching for us. 

Okay, let’s break it down. Who is our first competitor right out of the gate?

Traditional production companies

I’m sure the first thing that comes to your mind immediately when hearing this old school option is…? — cost, cost, cost. And for good reason. If you have 5, 10, £15K minimum in your pocket and want to produce some cinematic, talent eye-catching company content, then we cannot compete. 

But seeing as you’re already here, it’s worth saying that years prior to the launch of Inside Edge, our founder used to charge these prices to his clients too, via his last professionally-produced video ventures. So if you’re committed to spending this kind of premium investment…then you may as well give us the money and we’ll do something Hollywood for you.

Don’t worry, we’re just being cheeky. We know this option is probably the first to go out the window…and we agree with you for this kind of content. 

Moving on, who is the close second?

Sole trader videographers/freelancers

We know exactly what you’re thinking when provided with this option now. Sounds so much cheaper and less of an investment, doesn’t it? Some young, competent, self-employed “one-stop-shop” service provider with all the kit…doing the same as above for £500/day plus expenses (and this is the average current going day rate for the cheaper ones).

We cannot compete with them. 

There’s about 190K freelance videographers operating in the UK right now, here in 2025, all eagerly awaiting their next big corporate client who they can maybe get a decent holiday out of, and hopefully…some more future work. Our founder has hired hundreds of them over the years. He’ll happily give you all his top recommendations for whatever you need. 

Next up…

Training Courses

Okay, let’s pretend neither of the first two choices have any impact on you at all. You just want to start creating your own content in-house, quickly, affordably, using your own people and the resources you have at your disposal, and start attracting talent authentically and organically all by yourselves. 

We love it! You want to invest and start getting your people trained up with basic video production skills in-house? Now you’re sounding more and more like an Inside Edge client. Nice to meet ya! Where have ya been?

But now there’s a new dilemma for you — what makes Inside Edge remotely different to any other training course providers out there, online or on location? Even the ones that are all smartphone focused, just like us? 

Once again, we cannot compete with them. 

Some of them look awesome! They remind our founder of his olde film school days in California way back when. Since his first day at that school, Alan has been studying this craft for approximately 20 years to date, and has been doing it professionally for well over a decade. Films, documentaries, music videos, corporate promos, branded content, animation. He’s done it all.

All these training courses will teach you everything that goes into the process in a day with a tea/coffee break and lunch. Scriptwriting, cameras, lights, sound, editing, everything. Don’t forget your notebooks. 

Now, saving the best for last…

Artificial Intelligence

Goes without saying, our main competitor and threat — just like everyone else except plumbers, electricians, mechanics, and doctors.  As for the video sector, here’s our favourite twelve right now, broken down into groups of four. 

First four:

Seenit, Jamyr, Mozaik, VideoMyJob — all of these do-it-yourself video tools with built in AI capabilities are specifically focused in the Employer Branding world. Probably your first port of call, right?

Next four:

Vouch, Storytagger, PlayPlay, Pitchy. Same as above, but these tools also expand further into other areas such as internal comms, branded content, external marketing, and all sorts of other digital efforts. 

Final four:

Pictory, InVideo, Synthesia, LumaAI. All over the shop now. Full-on content creation tools, social media influencing, brand ambassadorship, video presentations with avatar speakers, and even some AI visual effects generating content for recruitment videos and leadership messaging. It’s insane! The world is your oyster. 

All you have to do is give them your contact info at the start, book a free demo, schedule a call with one of their specialists or experts, then get you and your team trained and all set up. You’ll be making videos in no time at all with the simple click of a magic button. 

Once again, we cannot compete with AI. Inside Edge doesn’t even bother trying. 

So there you have it…

Our 4 main competitor service providers and product developers out there waiting for your business. 

If this is where we part ways never to see you again, all we can say is we still truly appreciate that you have read this far and given us the privilege of your time. And hey, maybe even learned some things along the way. At the end of the day, that’s what we’re here for — to teach and to enlighten. 

Buuuuuuuuuuut…..if you wanna know more about how Inside Edge becomes the new “5th option” in this marketplace, then please check out our next article via the link here.