What is Employee-Generated Video (EGV)?
Before we tell you, let’s clarify two common business acronyms first:
- UGC (User-Generated Content): What your customers, fans, or paid influencers generate about you. These could be things like articles, social media posts, podcasts, livestreams, and of course – video.
- EGC (Employee-Generated Content): Same as above, but from all the voices on your payroll.
At Inside Edge, we use and focus on the term:
EGV (Employee-Generated Video): Real, in-the-moment, authentic workplace video content created by your own employees in-house on their smartphones.
What is Employee-Generated Video (EGV)?
Let’s clarify two common acronyms:
- UGC (User-Generated Content): Any kind of content your customers, fans, or influencers create about you.
- EGC (Employee-Generated Content): Same thing, but from your employees.
At Inside Edge, we focus on EGV (Employee-Generated Video): Authentic workplace video content created by your own employees in-house.
What can EGV do for your business?
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| Feature | Professional Model | EGV Model | B2B Business Impact |
|---|---|---|---|
| Production Cost | £2,500 – £10,000+ | Opportunity Cost | 90-100% cost reduction |
| Turnaround Time | 2-6 Weeks | 24-48 Hours | Enables real-time sales proof |
| Content Volume | Fixed capacity | High scalability | Build an in-house content engine |
| Video Format | Landscape (16:9) | Mobile/Vertical (9:16) | 2-3x higher watch rates on mobile feeds |
| Buyer Trust | Low (Polished = Salesy) | High (Authentic = Expert) | 3x more trust than brand ads |
| Sales Performance | Asset expiry date | Asset in real time | 4x higher reply rates |
“Video is no longer a project produced by a department; it is a language spoken by the entire organisation.”
– Inspired by Michael Litt, CEO of Vidyard.
“The companies that succeed today are the ones that stop ‘doing’ video and start ‘becoming’ video. You have to move the camera from the agency’s hands into the hands of your subject matter experts.”
– Marcus Sheridan – International Keynote Speaker and Author of ‘They ask, You answer’
“The future of B2B content isn’t high-production; it’s high-relevance. Perfection is actually a barrier to connection. If a video feels like an ‘ad’, the B2B buyer tunes out. If it feels like a ‘tip’ from a peer, they lean in.”
– Ann Handley, Wall Street Journal Bestselling Author and Chief Content Officer at MarketingProfs
What does good EGV look like?
“By shifting to an in-house, employee-driven model, we increased our content volume by 400% while simultaneously decreasing our production costs by 50%.”
– Tracy Moore, former Director of Global Content Strategy at Mastercard.
“B2B organisations that leverage “User and Employee Generated Content” see a 30% reduction in total marketing spend on content creation while increasing their speed-to-market by 3x.”
– Gartner
