In our last article, we discussed all of your choices in the marketplace right now in 2025 when it comes to your Employer Branding content creation. For those reading this who haven’t seen the last article preceding this one, we recommend checking that out first by clicking here.

If you’ve arrived here because of the last article, all we can say is that we hope the sequel is better than the original. Better make some popcorn!

So, quick recap….

Our first competitor: The production companies. What do they sell? The glitz, the glam, and Hollywood quality. And it ain’t cheap. And it’s not quick either. And rightfully so.  

Our second: The freelancers. What do they sell? The same as above but for a lot cheaper and far less people involved. Just them, all their kit, and always on the hunt for that next corporate client. 

Up next: The media/video school trainers. What do they sell? You can book your spot in one of these training courses and become a BBC level broadcast journalist aficionado around the workplace. 

And finally: AI video tools. What do they sell? There are so many of them out there right now, you’ll be like a kid in a candy shop. They’ve got all the features, all the functions, all the magic buttons. 

However, what do they all do? 

Remember, we’ve told you what they all sell…but we want you to tell us what they all do. 

Some of you may be asking what the difference is, and that’s perfectly fine. So many brands sell some really cool stuff, and that’s all. And naturally, they all hope to get some repeat business from you, maybe even try and upsell you to their next cool thing if you’ve become a bit too content and quiet still using the last thing they sold to you. 

See, this is the difference between sellers vs doers. A seller always has something to sell, but a doer wants to leave an impact.

At Inside Edge, yes, sure, we sell you EGV consultation, training & support services across our four specifically-tailored packages. And that’s it. No catch. No pressure. And of course no hard feelings if you choose another option. Remember, we can even help advise you.

In the last article, we mentioned that we are the new “5th option” in this marketplace. You’re rightfully wondering what the hell that could be?

Well, this option of ours is absolutely not about what we sell. But it is about absolutely everything that we do. 

Sure, we teach you all the technical stuff no different to the video training courses. And we show you how to do all of that stuff using only your smartphone, the same way some of these trainers do. But don’t forget, there is no difference between a Panavision Panaflex 35mm camera that Spielberg used for Jurassic Park…and that device in your pocket. It’s just replacing one tool with another. 

Tell me, what does that really “do” for you? 

Inside Edge’s entire objective, purpose, mantra, philosophy, vision, whatever term you want to use, is all based around YOU! and YOUR PEOPLE!

Yes, we are video trainers. But what we really are is mind changers.

We are on a mission to change the way you, your people, and your entire organisation at large think about this oh so loaded word — ‘video.’

Video with no professionals needed, no freelancers, no training courses, and certainly no magic button technology needed either. Just your people. But not your old people, no….your new people. The new imaginative, resourceful, creative, confident, fearless, awesome people of your organisation. The kind of people that talent wants to be around every day, so they get in touch.

And we do this in only 5 simple steps:

Step 1:

Change the entire way your organisation thinks about recruitment, talent acquisition, culture, and all things employer branding related challenges.

Step 2:

Change your mind to always think about the power of video, the power of stories, the power of the movies as the go-to answer to all of these challenges.

Step 3:

Right, the most critical step here — retrain and unbrainwash the way you and your people think about this term ‘video’ altogether. We take away all prior thoughts of more work and stress…and replace them with nothing but thoughts of fun, fun, and more damn fun! Basically, actual real-life magic.

Step 4:

Okay, this is where the magic begins. Your employees will soon be walking through the office lobby on a Friday, and they see something they like. Someone whips out their phone, and starts directing like Scorcese. They do a few takes, everyone laughs and gets into it…and then they nail an amazing one. At drinks after, their imaginations are in the clouds. The ideas, the excitement — unbearable.

Step 5:

They all come into work the next week and start thinking about business social media accounts, with TikTok for Business being the big one for this maybe. That’s the right audience for this kind of tone. Or maybe LinkedIn…as the new content they want to make is a little more serious.

The End

Roll credits.

Before you know it, your entire organisation has just become an authentic, organic, talent-attracting movie studio…the envy of all your competitors who haven’t even written their new job post yet.

And all of this built from the ground up by the people you already have, who are already amazing, who are already experts with the same device all of us carry around in our pockets every single day. 

They don’t know it yet, but all they need is a little nudge and encouragement.

This is what we actually do. 

The current retail price of Apple’s brand new iPhone 16 Max 256GB model is £1,199. Our Pilot Package is £799. And you also get a video out of it. 

My apologies, I’ve gone back to selling again. 

😉