You are one lucky reader if you’re reading this. Because this news that we have to share with you, is our most exciting update yet.
Firstly, quick bit of Inside Edge history:
2024
Inside Edge launched as a traditional production company, but specifically serving the employer branding market. Recruitment videos, culture videos, you name it!
2025
Our clients wanted to bring their recruitment marketing in-house. We pivoted completely, dropping our production services to become an Employee-Generated Video (EGV) training provider.
Okay, here it comes. Hold onto your hats!
And now, in 2026:
We’re taking EGV company-wide!
EGV should not be limited to recruitment marketing
Our original target customers were HR directors, recruitment managers, TA types, job titles with the words “people” and “culture” in them. After all, the employer branding world is the original birthplace of EGV, it’s where the whole concept was created.
However, it did not take long upon operating in the space for us to quickly realise that Inside Edge might be limiting itself.
Most of our leads and first few clients weren’t from the HR department, they were coming from marketing, sales, and operations etc. Furthermore, it is so challenging to find brands who use EGV solely for their recruitment efforts. It is mostly all customer marketing driven.
It made us irresistibly curious.
Looking at the data on this, we discovered that industry leaders were saying EGV can go even further than that too — L&D, internal comms, every single department.
“Video is no longer a project produced by a department; it is a language spoken by the entire organisation.”
Micheal Litt, Founder & CEO of Vidyard, couldn’t have said it any better.
We were convinced. We had to let Inside Edge leave the recruitment nest…and fly! That doesn’t mean leaving the employer branding world for good, no. It means that this department is just one feather of our fully spread wing now.
Folks, welcome to our new 2026 look.
Inside Edge is now the advocate of EGV across all company departments. We are the champions of EGV being the go-to solution for all company challenges. We are the believers that the best storytellers behind your entire brand are those already on your payroll, in whatever role.
We have now fully taken flight. We are the official home of all things EGV. And everyone is welcome in our home.
Right! Before we all start getting carried away
Sure, we want nothing more than you to say…“Let’s Get Started.”
But, first thing’s first.
In order for us to truly help you to adopt, implement, and deploy EGV into whatever capacity within your organisation, we first need to get to know you.
This is why we have designed and developed a brand new Discovery Phase for our clients, totally free of charge and with no obligation. The most important and crucial item in this phase is our Assessment call with you, to understand 4 key criteria of your organisation:
- Your team’s video skills
- Your company culture
- Your compliance compatibility
- Your organisation’s general readiness for EGV adoption.
In the words of Jerry Maguire….“help us, help you.”
Please click here to begin the GET ASSESSED process with us.
See you inside.